ORIGINAL BRAND & DEVELOPMENT - balæna

A project given at Mansfield University of Pennsylvania - we were instructed to create a brand from  the ground up, devise a fully functioning and realistic style guide to provide to future staff at our "company", as well as various components to accompany our brand.

I went with the fictious balæna - a scuba and snorkeling company with a focus in marine mammals such as whales and dolphins.

Below we have our prototype components - a screen printed towel, a logo printed water bottle, punch cards for frequent customers, stationary and envelopes, and business cards. This experiment was to challenge the designers involved with designing print as well as 3D components.